My company invests in land, lends money to home wholsalers and rehabbers. I am setting up a lead capture page to expand my business in wholesaling and in finding homes for a rehabber who needs those homes to make a profit for their business. Normally, our customer will be an individual who has financial distress, divorce, or a death in the family and needs to sell their home quickly. We are not a retail buyer or seller of homes. Typically we buy homes at under 70% of appraised home value AFTER the home is rehabbed, based on verifiable comparable sales prices of homes in that neighborhood. We put contractors back to work and restore neighborhoods that have been hurt in this down economy.
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The logo must look professional, friendly, and establish a feeling of trust in what we do. We are trustworthy (my alliance with these rehabbers was based on both their experience and their trustworthiness). I want to extend that same trust to potential sellers of these distressed properties. We really do care about this business because it restores neighborhoods and gets people out of financial jams.
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