Before reading the following, please don't be intimidated. We're just trying to provide more guidance rather than less guidance.
The URL for the company is californiafundraisingcookies.com but the company name is California Fundraising.
Target audience will be Principals, Vice Principals, PTA/PTO Presidents and Vice Presidents, mothers/fathers that are on the PTA/PTO boards of California elementary schools, and teachers/parents who coordinate fundraising for school activity groups like sports teams and bands. This logo is NOT for children or kids.
My initial thoughts are that the designs should be simple, bright, and easy to understand. Should also be fun and encouraging while emphasizing key elements from the themes of money/fundraising, education/learning, the state of California and school activities. Also, because the service aspect of our business is unique (we provide a product as well as a fundraising service) it would be nice for the design to reflect that we’re different than our competition. And the design should also convey that we’re a small family run business – not a big national company – that is agile, flexible and able to meet the needs of our school customers. We’d like to try to avoid having any of the new logo, company identity or web site look similar to the existing School Kine Cookies identity, but the color scheme of the web site should be able to compliment the yellow color in our sun logo since it will be prominently displayed as “Hawaii’s Favorite Fundraising Cookie” that will be sold as the fundraiser. http://www.skcookies.com