Logo required as well as font and overall look of the brand name "Fitness Supplements Canada" and the slogan "Ordinary People. Extraordinary results."
The background colour of our website is navy blue http://www.FitnessSupplementsCanada.com.
Trust, credibility, honesty, clinical, and results are words that scored highly in our target market research. Our brand must be seen as a leader in the field and as a friend of our consumers. Warm and welcoming. Like the feeling you get from a doctor with great bedside manner. Calming and reassuring. The difficult part of this is that motivation is another key aspect for our consumers so tying these feelings of calm and motivation will be a key design challenge.
A simple, easily identifiable and unique logo is key.
We employ integrated marketing communications so this design and wording will be featured on everything from business cards and letterheads, to invoices, brochures, and public transit communication mediums.
Please, no photoshop tricks such as mirror imaging or inverting letters. No muscle bound hulks and hulket images. No cartoons either.
Thank you for taking the time to read this. We look forward to launching your design and promoting your talent and skills in the future.