"Made in Eugene"; “Lifestyle Company“; "A PNW Company"; "NW's Own"; "A Quality Lifestyle"; "A Lifestyle Project"; “A NW lifestyle project”; "Pacific Northwest"; "Eugene, OR"
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The Revel Project is a start-up cannabis company in Eugene, Oregon. We will be selling raw flower product to dispensaries for retail sale. Our 3-5 year plan is to begin processing cannabis into edibles and oils and other consumer ready products. Beyond that we wish to open dispensaries to sell our products. Therefore, we need to have a simple image that attracts a broad consumer base through easy recognition and may be represented on an array of retail products, merchandise, banners/signs and other marketing formats (social media, website, business cards etc).
NO MARIJUANA LEAVES!
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Diseño de inspiración
The Revel Project design should be simple, classic, yet innovative. As opposed to the cliche green marijuana leaf logos, we are inspired by how popular modern microbreweries and outdoor brands like REI and Lululemon are creatively stylizing themselves around a common theme and culture. We aim to attract a similar demographic by creating a lifestyle brand that incorporates cannabis into an active lifestyle. We do not want a corporate feel to the design. Our mission is to be competitive by revolutionizing the industry with a sophisticated approach and by providing education for responsible consumption.
A few Oregon farms that we are really impressed with and want to emulate are Oregons Finest, Phantom Farms, Chalice Farms, and Jayne Dispensary. Those companies have an appealing image and branding strategy that encompasses the desired appearance of our company. We would like a simple, prominent icon incorporated with our logo that can be used independently of the logo. We would like to be able to have an icon/logo that would be identified without the words of the company. We would really like to see some creative ideas for an icon/logo with the letters "RVL" or the letter R. A few other images we have experimented with are a tree and a mountain or mountain range. We would also love to see an original icon for the logo. Again, something that would relate to the microbrewery industry.
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