We develop driving simulation experiences to support drivers who are facing beautiful but challenging & dangerous roads (roads are often in mountains or rural areas). This is done for a variety of business and individual customers
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Otros requisitos relativos al color
I'd like to explore the following colors:
Dark neutrals: Formality, mystery, exclusivity and luxury.
Blues: Knowledge, trust, calm and honesty.
Light neutrals: Purity, balance and sophistication.
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
The word "codriver" can easily be mis-read as cod river (rather than co driver) so needs to use different colours or similar to differentiate. The team within the business has a background in rally driving (racing on challenging back country roads) which is a big part of our story. We also cater to
The company is a supportive & trusted partner at a time when people are outside of their normal skills and experience. We cater to businesses as well as individuals so a professional yet adventurous & artistic style is preferred.
Our preference is for simple flowing lines and shapes, maybe a steering wheel or a curving road... something that communicates the art of driving. Bold, high contrast, yet dynamic with flow. A calm 'zen' level of precision and movement (a slightly oriental or martial arts look would definitely suit our style). We laughed here and said a yin & yang design!
The logo should be able to handle an additional 'coloured' word for other parts of the business at times i.e. rallysport (yellow), simulation (blue), professional (green), learner (pink). n.b. ignore the word motorsport in the sketch, should be rallysport. The actual word is less important to focus on, we just need a font that we can use with it in the future
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