Capture Our Vision: Create the Logo for Seventy1 Environmental

Seventy1 Environmental

71% of the earth's surface is water. We spend our days protecting it.

Seventy1 Environmental is a San Diego based company that works to reduce water pollution through the maintenance of stormwater filtration systems. We are a group of outdoors enthusiasts concerned about water quality. We service stormwater filtration systems on commercial and residential properties in Southern California. These systems capture pollutants in stormwater runoff, pollutants that would have otherwise flowed to streams, rivers, lakes and ocean.

Our company is fresh, unique and modern. Our clients are primarily property and facility managers.

-Seventy1 should be written out that way. No 71 or seventy-one.

-The logo should capture and balance the professionalism of white collar, the expertise of blue collar and the concern of green collar. Not too earthy, not too business-y, not too service-y.

-The logo should be visible on charcoal/grey colored shirts. Our gear will be this color. It should also look good on white background.

-The logo should have meaning. I like dual-meanings or using negative space to create two images. This is not necessary though. A lot of the examples I attached have meaning.

-Though we are based in SoCal, we do not want to limit our territory/expansion with a logo that is too beachy or SoCal themed.