The logo must have the words: Cedar Point Financial Services
There can be a tag line saying "Leading the Way" but this doesn't necessarily need to be part of the logo and can be added in later in the stationery and website.
One approach is to focus on the Cedar Tree as a symbol: a strong, mature force that can weather any storm. This is what financial planning is: your finances can handle the ups and downs in life.
I am uploading a pdf of various images of cedar trees. I am looking for an original graphic illustration (don't copy these exactly) of a cedar tree maybe on a rocky point in water with reflections like on page 1, or maybe just a rocky point like the green illustrations on page 2. The image should be graphic (not realistic looking) and simple; not too much detail.
I am open to other ideas as well.
For color, we want a green or a blue logo that could have black or gray as a secondary color. Or a green and blue logo.
The color should be sophisticated, not too bright. No reds, purples, oranges, etc.
For text, classic, clean, formal typefaces would be appropriate. It is a financial services company. A typeface that implies security and wealth.
The logo will need to be in color and a black and white version too. It will need to be placed on stationery, brochures, other collateral materials and work well on a newly designed website.