Style: The style of the logo should be modern but serious. Bold, edgy, upmarket, clean and professional. One of the core aims of the group is for a lighter footprint on the planet, so the use of a plant motif and green colouring would be appropriate.
Colours (Recommended) Major: Apple green but deeper/darker. Minor: Very deep rich chocolate, olive brown
Logo use: Primarily on website and letterhead, business cards.Part of the logo may used in the future as an “approval” stamp.
Logo Concepts: A number of pics with strong graphic elements have been attached for yr inspiration….be creative!
Rock and bush - combined concepts -incorporates both rocks and renewal - I like the concept of plants growing out of the rock
Rock totem - talks to a deeper subconscious about the links between humanity, rocks and totems
Electrical tower -strong, talks directly to issue
Black Boy bush/grass tree - hardy, wiry, natural graphic element
Must have: Name “CEEC”. Strong colour branding is important. Logo must be unique - B&W as well as colour.
Text: Logo will read “CEEC” as main text with “the future” as a secondary associated tag line. Secondary tag line should be able to be included or excluded as required.
Option. The full name “Coalition for Eco-Efficient Comminution” could be included in logo if desired.
Nice to have: Vertical and horizontal may be required if the logo shape Is elongated.