Cómo johannesebeling comenzó su viaje en logotipos
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We will create is a place that serves "novel meat" dishes (meat not made from animals, initially mostly plant-based) that are so delicious that even meat-lovers will flock there. Our guests will feel nourished on all levels because they've just enjoyed something that's super tasty but also healthier, while only creating a tiny fraction of the environmental impact of conventional meat.
And because they loved what they just tasted in our restaurant, they can buy more of the stuff in our shop as they leave. Or online, and get it delivered. We start in Berlin, and we want our idea to grow, riding the wave that is about to revolutionize the food industry and regenerate our (favorite) planet.
Why non-animal "meat"? Animal agriculture one of the biggest reasons for climate change, it drives the destruction of rain forests, it pollutes our waters and causes endless suffering for animals that feel and sense pretty much like humans.
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Alimentos y bebidas
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Diseño de inspiración
- Karneval is German for carnival. At its root the name means "leaving behind meat" (carne + levare), which originally is the beginning of fasting but also festivity and celebration.
- We imagine to combine a sense of playfulness, joy, lightness, colourfulness with depth, calm, simplicity, meaning
- Please nothing too "clowny" (we mean karneval as celebration, not party)
- The images attached are concept pictures of what we imagine the restaurant space + shop to look like, plus the kind of food we'll serve and the warm community feeling we want to create.
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