Celebrity Chef Launches New Food Products Brand

Thoughtful Harvest

Chef Keith Snow of Harvest Eating is one of the USA's most searched online chefs who specializes in local and seasonal cooking. The search " keith snow recipes" yields over 1.6 million results..more then any other Food Network Chef.
Keith's main site http://www.harvesteating.com is a repository for his seasonal cooking videos and is visited regularly by viewers in 139 countries.

Keith's new cookbook, The Harvest Eating Cookbook is available in book stores and online.
Chef Snow want's to help support US farmers thru the manufacture and distribution of Thoughtful Harvest which will "loudly" shout out regional ingredients like California Tomatoes, Wisconsin cheese and sweet Georgia onions. Also a portion of each sale will go to support farmers thru agencies such as Farm Aid and American Farmland Trust.

I am targeting internet savvy urban professionals who care about what they eat, are interested in USA locally grown ingredients and eager to share products with other workers, freinds and families. Our audience is willing to spend more on quality products especially if they support a cause or are eco-friendly in nature.

Logo needs to look "expensive" but also lead people to understand the words "Thoughtful Harvest".....products made with ingredients grown by local farmers. Green..no "flown-in" ingredients, logo will be used on printed materials, websites and specifically on labels that reside on jars and bottles. So it must be easy to read, minimistic and memorable.

This brand will also be shared thru social media so logo will be seen in twitter, facebook and youtube.

Brand characteristics:

-products supports small American farms
-Chef created "Foodie" formulations....made with expensive gourmet ingredients sourced in USA
-Major ingredients are "grown in America"
-All Natural ingredients