The logo should have an oak tree as the main focal point. The oak tree symbolizes strength, growth, rooted with strong foundation.
The oak tree should not be too contemporary or sylized. A more classic, traditional treatment of the logo will be a better reflection of the culture and established credibility of the group.
The Type treatment should consist of: 1. The Center (larger text) 2. for Executive Leadership (smaller sub text)
The tree can be contained in a p[articular shape and treated in any number of ways. The logo can contain the entire tree or can be cropped into a tighter view of the oak tree (see examples). The logo will be utilzed on stationery, golf shirts, hats, and conventional print and digital applications.
NOTE: I have attached a "very rough" start point concept. The design is too flat and too boring and definately needs to reflect more creative and design richness.