We are a boutique agency specializing in digital experience strategy & design
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I intend CHAD and "the brand" to have multiple meanings. So, for the logo, CHAD should be in CAPs, as each letter stands for something. And 'the brand', I want to be symbolized by a branding-iron style brand mark. I want the symbol to be unique and iconic. I would like to see negative space used, and there to be a suggestive or sexy implication with the letters, shapes, or negative space. Ideally the mark will be something that can get stamped on content to indicate it is our quality/signature work. Photo 1 is a hand-drawn line art showing one way to treat CHAD as a symbol, where it reads the same forward as upside down. Photo 2 is a whiteboard sketch that was inspired by tattoo artists style. Idea is that there would be flames (or something), and CHAD would be cutout, using the negative space. The tattoo idea came first, then I refined the letters to the point of the line-art symbol. Ideally the symbol can be used with/without the words: 'the brand'
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