After 30 years as an international businesswoman (primarily in Europe, Mexico, Central and South America), it's time to create an identity for myself online.
As a new (ad)venture, I will be taking all the finance, strategic planning and 'life' expertise I've gathered and offering it as advice to people who have personal issues with money and need a 'mindset adjustment' so they can move ahead. Or pick up the pieces after job loss. Or reinvent their retirement after portfolios were wiped out by the world economic crisis.
Cuéntanos a qué tipo de público quieres llegar
While my programs and services will not be exclusively for women, women tend to have a specific set of problems I can address most credibly. So the target will be both genders, with a tilt towards women.
Target age: 40-60, so nothing cute. Demographic: fairly well educated and highly motivated. We will be identifying and dealing with some very private issues after building a level of trust, primarily through blogging and videos.
This is not one-on-one coaching, but rather a less edgy online Suze Orman.