Advanced Spinal Care (ASC) is a NUCCA chiropractic clinic. NUCCA (National Upper Cervical Chiropractic Association) is a specialty within the chiropractic profession that focuses on using the atlas, or top vertebra of the spine, to correct the entire spinal structure. Unlike traditional chiropractic, there is absolutely no popping, twisting or cracking of the neck or back. It is a very gentle procedure, yet extremely precise. NUCCA doctors use extremely detailed x-rays/analysis to determine exactly how each person has been injured or misaligned. The NUCCA adjustment brings the body back into balance - legs even, hips even, no hip rotation, spine back to vertical axis, and skull on straight. By taking pressure of the brainstem, spinal cord and peripheral spinal nerves, the body is able to heal and function at a more optimal level. Your nervous system controls everything in your body and if there is pressure interferring with those nerve signals it will affect your health. That's why we do what we do. We want to help people live healthier, happier lives. Its about being pro-active with your health not re-active. ASC is not about pain management but about obtaining and maintaining true HEALTH and WELLNESS!
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Since every person on the face of the earth has a spine you could say that everyone is our target audience. However, most chiropractic patients are women. From a marketing perspective, women in childbearing years are probably the best to target because if you get them under care they will bring their husbands and children in. I definitely want to focus on families...and be very kid friendly! (If you correct spinal injuries early on, you won't have to deal with the problems that arise later on from letting them go too long!) My "ideal patient" wants to be pro-active with their health. They live a wellness lifestyle. Coming in to see me is not about getting rid of neck and back pain but about creating overall health and wellness. Obviously my market is going to overlap with other chiropractors, but it does not overlap with any other NUCCA or upper cervical chiropractors.
I want a logo that is clean and simple (but not too simple). I want it to feel very professional. We are a doctors office in a classy professional building.
I am not creative so I don't have a lot of input to give here. I'm not sure if I want a spine or atlas vertebra in the logo or not. Since my company's name has "spinal" in it, do I need to reinforce it with a spine in the logo??? Maybe, I don't know. If not a spine/vertebra, then what? What would symbolize balance, health, wellness??? I am thinking of having my tagline be "Restoring Balance..for the Health of It!".
Colors I like: that popular sage green color maybe with a light brick red (see similar colors in attached files); I like neutral colors like tans and browns, but that doesn't mean they would be good in a logo - maybe combined with a deep purple.
Colors I don't like: primary/bold colors (red, yellow, orange, green, blue)
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