Branding: We want to touch on three main feelings with our logo: Fast, Fun and Professional. Our logo will ideally involve the “Chowzooka” itself which is envisioned as a food firing bazooka.
Target audience: We have two target audiences. The first will be the restaurants who will engage our services. The second will be the customers we are delivering to and who are ordering from our site.
Industry and Competitors: We offer a low cost delivery service to restaurants that do not deliver (and some that already do). Featuring better logistical planning and routes that let us arrive faster and deliver fresher food. Our competitors are largely functionality based and we would like to drive home our modern approach and fun attitude.
Values, Feelings and Messages: We would like our new logo to subtly portray our speed of delivery, professional framework when dealing with other businesses and great customer relations. As a company we also value the hourly worker and the job they do everyday by paying them substantially more than they would receive as a regular delivery driver. In addition a percentage of our profits go directly to feed the homeless and needy.
What we need to receive from the designer: A logo that can be identifiable with a brief glance that follows the outlines listed above. This is a design that will be on cars, shirts, websites, flyers and just about everything else we can slap it on. That being said, it needs to not be overly complicated and highly recognizable.
Fonts Example: http://www.myfonts.com/fonts/fajardo/james-paul/ or http://www.myfonts.com/fonts/rene-b…r/rbno2-1/ or something like them. I realize they are a far cry from each other so that gives you an idea of the sort of range you have.