The client is in the Recruitment Industry and has been running since 1983.
After many years with their existing logo, it is time to refresh their overall brand and make them more current and relevant.
Their existing logo doesn’t communicate their core messages or match what we found their staff, clients, and candidates are looking for.
The brand name is “Professional Career Services”, or “PCS” for short. The brand also has sub-brands, which are the industries they work in (Engineering, Construction, and Hospitality as examples). These sub-brands share their main brand’s logo.
The brand is modern and relevant.
The business has been developed through experience, so the brand is knowledgeable, specialised, and quick thinking. They know what they are doing.
They are young and upbeat, yet professional and have their feet firmly on the ground. They know what they want and are reliable. They don’t take chances.
They are considerate with their clients and know which candidate is correct for their clients. They desire to be seen as partners and not just a recruitment company.
They are industry experts and have a history of experienced having been established in 1983 (an important quality to reflect in the logo). The business is industry specific with most consultants having work in the specific industries (have skills and knowledge of that industry - such as Engineering, Hospitality, and many others), they are not just recruiters.
The following Keywords best describe the brand:
• Trustworthy / Reputable / Established
• Knowledgeable / Confident
• Relationship focused
• Young and upbeat
• Company ethos (more personalized)
• Take it seriously
Please see the attached brief for more specific details on what is wanted and what is not wanted.