cleantech.plus, cleantech+ (see explanation for further information)
¿Cuál es el eslogan de tu compañía?
Not a slogan, but /platform, /forum, /news, /award as sub-titles need to be added. Important: The logo needs to work well with and without these sub-titles (see explanation).
Cuéntanos a qué tipo de público quieres llegar
cleantech.plus is the umbrella brand for a new B2B initiative in Switzerland comprising 4 complementary modules, offered in a joint effort by existing, independent private organizations:
- A digital marketplace, showcasing proven Cleantech system solutions (exclusive focus on system solutions, no single products)
- A physical Cleantech fair (forum)
- A physical annual award
- A digital news service
cleantech.plus will be the umbrella brand. The four modules will have websites with the following URLs:
Additional sub-brands will be:
Target audience: Swiss companies, investors, associations, R&D experts and individuals, active in Cleantech and sustainable business.
¿A qué sector dirías que pertenece tu empresa?
Negocios y consultoría
¿Qué colores quieres que tenga tu diseño?
Ligeros y neutrales
Los diseñadores eligen
Otros requisitos relativos al color
Colors of the Swiss flag (red and white)
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
Very clear and simple, "carrier" is bold and "films" isn't bold
Regarding name in the logo:
The “.plus” element can be included in writing, or included with no word but just the Swiss cross instead, which would represent both messages “.plus” and “Swiss”. The cross should be on the right side of the letters: cleantech.plus+ or cleantech+
We would like to have a logo including the colours of the Swiss flag as well as the Swiss cross. The cross might be used in an artsy manner, see https://www.switzerland-innovation.com/home
Please create a logo that works with and without the Swiss cross.
Please create a logo to which the sub-brands (platform, forum, award, etc.) can be added.
Moreover, we do not want an ornate logo. The logo should be very clear, simple, and easy to read, and also work well in a black & white version.
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