Please read the brief AND the updates carefully.
Explain your concept when submitting your design.
Let the creativity flow! Happy designing :)
We'd like something UNIQUE, IDENTIFIABLE, ELEGANT and CLEVER.
We want a logo that evokes QUALITY, ADDED VALUE but also the PASSION, FRIENDLINESS and DYNAMISM of this industry.
It should look friendly and gamer-oriented enough for indie developers (our main target) and serious enough for major game developers and publishers.
The logo should definitely have a key GRAPHICAL and REFINED element that can stand on its own and not be just a font work (unless very, very clever). We bring added value and so the logo should be ELABORATE and not too minimalistic.
It should be roughly 40-50% GRAPHICAL - 50-60% LITERAL.
Level Up Translation should be visible and identifiable, with maybe an emphasis on UP, but above all, "Translation" should be visible enough. We are a game localization company.
DOs & DON'T
We are all long-time gamers so we're using a couple pixel art icons on the website to reflect that passion. The logo could have a very slight retro touch, but the general design should definitely LOOK MODERN.
We're using controller icons on the website so in order not to be redundant, we'd prefer the logo NOT to contain any.
We'd like it to look much more SUBTLE, ORIGINAL and CREATIVE.
Instead, use rather:
- Inspiration from Zelda series: a POTION, a BOW with an arrow pointing upwards/diagonal.
- Super Mario series: a MUSHROOM
- More generic: a D-PAD, DIRECTIONAL ARROWS like a combo with empahis on the Up one
- Metal Gear Solid series: EXCLAMATION MARK (hard to integrate in an original way maybe)
Not pixelated please!
We're open to suggestions, as long as it clearly identifies us as a VIDEO GAMES INDUSTRY COMPANY.
COLORS AND SHAPES
Colors are very welcome as long as the logo remains identifiable in shades of grey.
Flat colors, or light gradients, or light transparency are all appreciated.
Feel free to make use of blank spaces and blend shapes/letters.
The use of blue, red, green and yellow controller button colors combined altogether has become a little too trendy lately and we'd like to avoid looking like a Google App icon.
Preferably horizontal, can be vertical as long as proportions are fine. Definitely not circular. Definitely not framed/enclosed/boxed either.
If you've got some awesome concept you think would be better than everything suggested above, please do submit it and surprise us, otherwise, please take as much of this brief into consideration for your design!
Thanks a lot!
Damien from Level Up Translation