Right - we're an amateur team playing ultimate frisbee, which is a cross between football and netball, chasing a frisbee instead of a ball. The culture is all about cleverness and fun - visual puns, the naughty double entendre - they're all good.
Our team name is ABH which used to signify the names of two merged teams (Albatross and Bad Habits) but that was *yawn* boring. So, it now stands for Alpha Beta Hammer, which is a pun on the 1st three letters of the greek alphabet starting with alpha, beta, gamma. In our sport, "Hammers" are a funky type of upside down frisbee throw.
Cuéntanos a qué tipo de público quieres llegar
Audience: 18-30 year olds. Teams play purely for fun - and while train quite seriously and play hard, take neither themselves nor the sport very seriously. :)
Logo: Should be visually uncomplicated and easy to read from a few feet away. After all, when we score, we need the other team to know who we are ;)
One color would be best, as that keeps print costs down. Two if need be.