The logo must tell the story of abundance, coolness/hipness and spirituality. Please think about how you can mix those together in a special way before submitting a generic design. I do prefer negative space logos, but that is not necessary. The business is called Coach Ross Angeles, a mixture of my name Ross and the city I live in, Los Angeles.
It is a high-end life-coaching business promoting abundance and slick coolness through spirituality. I want to imply that if you want continued success, Ross Angeles is where you MUST go. Looking at your logo should make the customer want to know more. Generic logos will not accomplish this.
Some POSSIBLE design elements may or may not include the Hollywood Star from the Hollywood Walk of Fame, RayBan Sunglasses, Palm Trees (like Beverly Hills.), yogi hand mudras, the Vishuddha or Manipuraa chakras, a man meditating, and other spiritual icons. I have placed some images on the website.
I'm looking for an image, a feeling.
The R and A of Ross Angeles are fine, but the business is not about me, but what I can do for my clients. So be careful that the R and A are a part of something greater, not just twisting the letters as that will be rejected as too generic. If the logos looks generic for any business, it has not gone far enough. I am fine if there are no R's or A's in the design at all. If letters are there, they need to go the extra mile outside of being generic and be part of a greater design. To date, all designs that are just letters have been rejected.
I like the high energy of Cobalt Blue, but the logo does not need to be blue.
I do prefer negative space logos.
I like designs free of a lot of clutter. Subtle and clever are better than obvious.
The logo needs to denote coolness, abundance and possibly spirituality It needs to represent the goals of this business.
A few things to take special note of:
I do not want the word Coach or life-coaching in the logo.
I don't want anything religious in the logo, subtle spirituality is ok.
I do not want the Hollywood sign or the Hollywood sign font.
I do not want to see dollar signs or bags of money.
The words Ross Angeles can be next to the logo, under the logo or part of the logo.
Font should denote strength - usually script will not do that.
I prefer san-serif to serif fonts.
A generic design on its own that you made previously for someone else is likely to not fulfill the crossroads of Hipness and Abundance with some spirituality.
Thank you very much, and I am excited to work with you.