We look to create a brand for products related to coffee brewing. Our first product is a Pour Over Coffee Kettle with Thermometer - please see the attached picture.
What we are looking for is a logo that can be applied on the kettle but is versatile enough that can be used across the brand and different products.
We want the logo of the brand to reflect emotions such as:
Skilled Home Barista (Adding Value)
We don't mind if the logo relates to 'brewing coffee', brew', 'coffee' but we don't want it to be too obvious and predictable.
Gender: We would like to target both genders, therefore no relation to a specific sex would be preferable.
Geographic Location - US
Attitudes and Beliefs - Enjoys quality beverage, likes to explore, try new trends, learn new techniques, impress friends and family.
Purchasing Trends - Shops online, instinctive buyers.
We consider the packaging for the brand to be an illustration based design - please see the attached examples - and would like the logo to be easy adaptable on this kind of packaging. One of the ideas we had was to use the Gulliver's Travels theme.
We wouldn’t like the logo to be childish.