We are a residential real estate company, not commercial. No tall buildings. Our new Company name is Colorado Flat Fee Realty, Inc. formerly Arapahoe Properites, Inc. We have revolutionized the Real Estate Industry in Colorado and are the leaders in Seller's Flat Fee Listing and Buyers Rebate Program, you can see info on http://www.arapahoeproperites.com . We do not want to carry over any themes or designs, colors from the old dated site. We are launching our new company name and the logo will be used as part of our new web design as well as all our other branding needs. Our target audience is home sellers and buyers between the ages of 30-70 and so we want a very clean, simple, that will be used on all our materials as well as our yard signs. The real estate yard sign would be our first priority, then website and then other printed material. We would like you to just be creative and use blues, whites, silver, greys but we would also like to see some designs in different color combos, no more than 2 colors.
We would like to see the logo image more focused on Sellers Flat Fee Listing and saving money, rather than any imagery regarding Colorado.
As a seller, they have a Full Service Flat Fee Listing , where they get expert professional real estate brokers, list on the MLS and save thousands. Please go to http://www.arapahoeproperties.com and review the information there for the sellers and the buyers. This is our advantage in the industry and and the logo should somehow represent the sellers are saving thousands and the buyers are making thousands.
The logo image is more important than the name of the company and the words Flat Fee and Pay Less Keep More are more important than the word Colorado. No dark backgrounds. The image should translate our concept Pay less keep more or something completely abstract but easily remembered or identifiable.
No Tall buildings
No dark backgrounds
No designs with just words