Our goal is to entertain and inspire the world with our films. When they see the Sandcastle logo, they know they are getting a quality, top notch film everytime. We are a small production company looking to establish the Sandcastle brand by producing award winning feature films.
We have 3 divisions in the company all headed by the Sandcastle name: Sandcastle Pictures (our film division, http://www.sandcastlepictures.ca), Sandcastle Video (our videography division, http://www.sandcastlevideo.ca) and Sandcastle Wedding (our Wedding videography division, http://www.sandcastlewedding.ca). We are looking to brand the Sandcastle name across all 3 divisions with a common theme. The text for each logo will be particular to each division but the logo will be the constant.
The goal is to use the Video and Wedding Divisions to brand the Sandcastle name. The revenues generated through these two divisions will be used to fund some of the films through Sandcastle Pictures.
Therefore, the logo will need to represent what Sandcastle Pictures represents: Bringing Imagination to Life.
Think of this image: your on the beach, kids playing around a real sandcastle, waves wash up around the sandcastle, as they recede, the sandcastle is transformed into a real castle. Imagination is our greatest strength.