The City of Amsterdam recently revealed her new corporate identity, however, the logo itself was only slightly changed. We want our community to create a fresh new logo to represent the City of Amsterdam!
The logo needs to convey the city's 3 core values: ACTIVE, OPEN and INTEGRITY but we would love to see your interpretations of the City of Amsterdam. We are aware that most of you might not know more about Amsterdam than its legality of cannabis, the exciting red light district and its never ending canals. But there is so much more, that's why we've compiled some information for you to review:
- Amsterdam is the capital city of the Netherlands and has a population of 810.000 within the city-proper. The city is located in the west of the country.
- Amsterdam's name derives from Amstelredamme, indicative of the city's origin as a dam of the river Amstel.- A quarter of Amsterdam is below sea level.
- Originating as a small fishing village in the late 12th century, Amsterdam became one of the most important ports in the world during the Dutch Golden Age (17th century).
- The 17th-century canals of Amsterdam are on the UNESCO World Heritage List. There are 165 canals with 1281 bridges.
- As the commercial capital of the Netherlands and one of the top financial centres in Europe, Amsterdam is considered an alpha world city by the Globalization and World Cities (GaWC) study group.
- Amsterdam is the cultural capital of the Netherlands. It has more museums per square meter than any other city in the world.
- In 2012, Amsterdam was ranked 2nd best city to live by the Economist Intelligence Unit (EIU).
- The Amsterdam Stock Exchange (AEX) is the oldest stock exchange in the world and located in the city center.
- Amsterdam's main attractions include historic canals, the Rijksmuseum, the Van Gogh Museum, Stedelijk Museum, Hermitage Amsterdam, Anne Frank House, Amsterdam Museum, its red-light district and its many cannabis coffee shops. More than 3.66 million international tourists visit the city annually.
- Amsterdam is highly bike-friendly, there are over 1.2 million bikes in the city.
You'll find more information under the following links:
When you submit your design, please explain your thought process and why you think it's the right fit for the City of Amsterdam. Think about a logo that represent the entire city and not a small part of it.
To clarify: Iamsterdam (http://www.iamsterdam.com/) is the city's tourist-facing brand. It holds on to the red themes, but is a little more playful than the city's government logo. Keep this in mind when designing: your logo needs to capture the city's bright spirit, but should also be mature and simple enough to appear on official letterheads, business cards, flyers, posters on the street. etc.