Our new business will be a self-serve yogurt restaurant. We will offer 16 different flavors of yogurt and about 72 toppings to choose from! It will be all self-serve, so the customer gets to decide how much and what combination and then they simply pay by the ounce. Hence the inspiration for the company name - a combination of the words "I top it", as in the customer gets to top it as they desire. Our tag line is: Yogurt. Toppings. Fun. We plan to deliver not just yogurt, but an exemplary customer experience. It will be a fun and inviting place to get a healthy treat, although the kids will probably love it most for all the candy they can pile on their healthy yogurt!
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Our target audience ranges widely from children who love frozen treats and candy, to adults who desire a healthy alternative. If we had to define one target audience, however, it would be the mom with her children who are out for a treat after dinner or as part of their weekend activities. We will be the appealing alternative to the tired and boring traditional ice cream shop.
We need a logo in .png and .jpg format. The logo needs to work in sinage and on other printed materials. Would like a color and black & white version. We are looking for something clean, that translates well to different sizes and media. We have attached a working version of our logo to give you an idea of what we have in mind. But we are looking for some new ideas also. Our company will be based in Colorado, so perhaps a design that incorporates mountains (which we can also play off the Itopit name) would be an idea. We would also welcome a logo that has components we can repeat within the store design. MOST IMPORTANT - the tag line of "Yogurt. Toppings. Fun." needs to be prominent in the logo design; more prominent than in the mock-up we have provided here. Since Itopit does not immediately tell the customer what we do, the tag line is critical. The primary color is the blue shown on the attached mock-up.
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