We are a small business that is developing high quality personal care and pet care products that are environmentally sound. Our vision is to utilise the profits from product sales to help those less fortunate (communities, animals, environment, etc.).
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The target market is an existing market, personal care and pet care. The target demographic will be mid to high income earners with a passion for environmental and community issues. This includes singles, young couples and families with young children. Age group ranging from 18 - 45.
The company name "Every Living Thing" must be included. A design inferring helping children, communities, animals and environment around the world. The logo should suggest the business concept rather than the product range because the one logo will also be used as the key "Brand" across all product ranges.
A logo depicting a high quality/premium product with an emphasis more on the design rather than colour. We want to convey a feeling of world community and environmental awareness.
Since the logo will also be used as branding it will need to be suitable for use on packaging labels, especially as the top focus point of the label.
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