A great opportunity to create the new logo in support of a Fall 08 re-launch of a global business services company. Our client is looking for a new logo that will position them well in Boardrooms of organizations worldwide. They are a leading provider of organizational culture management services focused on transformation of the leaders, employees and the organization as a whole.
Nombre de la empresa
¿Qué te inspira y qué diseño imaginas para tu empresa?
The logo should reflect its personality and purpose in a compelling way. It should capture the energy/spirit of the organization. Therefore, it should reflect the two sides of its personality:
- Its wise sage-like nature - conveying its insight, knowledge and maturity
- Its powerful business side - conveying an orderliness and sense of structure
In addition, it should imply their ability to present complex information is a simple, straightforward manner
Its overall look should present a high-level professional stature, however, avoiding any feeling of arrogance or overly formal. And, in the end, it should include a quality that is connected to its wider circle purpose - the transformation of people and human culture.
Lo que desea
The logo must include the company's "bow tie" symbol, which has become an iconic representation of their data reports that measure 7 levels of transformative growth that exist within all organizations.