conPrimo healthcare strategy consulting needs a new premium look (logo)!

Die Strategieberatung der contec

Negocios y consultoría

conPrimo (www.conprimo.de) is the premium strategy consulting branch of the contec group (www.contec.de), the largest specialist welfare and healthcare consulting group in Germany with a total of over 150 people across the group. Since the founding of conPrimo in 2019 we are growing strongly and therefore would like to relaunch our logo (current was a preliminary to start the business) sharpening our identity and expressing our strengthening recognition in the market. As the „trusted advisor“, we are supporting the top decision makers (directors, boards) of welfare companies (e.g. Elderly Care, Disability Care, …), hospitals and clinics, healthcare associations, and healthcare industry companies – domestic and international. Our consulting portfolio focuses on the “top issues”: Strategy, organization, leadership and mergers and acquisitions / Post Merger integration – very much comparable to the big top management consultancies like McKinsey and Boston Consulting – but as a boutique focusing on everything “Health” related – and mainly Germany. The contec group’s bow-tie is iconic and very well known within the whole industry (“the guys with the bow-ties”), so we like to keep it in the background as a clue Our Logo needs to reflect being part of the contec group (pls. check website and our “sister” companies), but sufficiently different and needs to look more premium and innovative vs. the other logos. Main color story (blue, petrol-green, black/grey) should be refenced, we could imagine adding a “highlight” color like orange to show differentiation and innovation. Note: some of our clients are close to religious communities or part of them and as such are conservative - so too “flashy” will put them off Target association: Trusted advisor, Thought leader, Innovation, Premium Brand, exclusivity, Facilitator Customer: Public administration, healthcare associations, welfare companies, hospitals & clinics, healcare industry

The bow tie has to stay as a part of the new logo

Toda categoría de diseño tiene precios flexibles para todos los presupuestos. Logotipos comienza en $299.