We are consultants based in Singapore solving hard tech problems for mid-sized and large companies that do not have the expertise internally. This is usually data-related, but has touched other areas like DevOps or security. All our work so far has been through recommendations and in the APAC region.
We tend to be brought in by the CEO, the investors/board, or occasionally one level below CEO, so the logo should target senior executives and private equity types.
Our branding should be very conservative, like a law firm or a Swiss private bank. It should project competence, experience and discretion.
¿A qué sector dirías que pertenece tu empresa?
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
The logo should be vectorised and recognisable even in bad print, pixellated on an old screen, or in a black and white setting, particularly on a white background (invoices, payslips, contracts...).
Do not include the initials or the name of the company in the logo, nor create the logo on the basis of them. It should be abstract or referring to the work we do.
If you can, include a short explanation of the logo. Imagine the client CEO has just asked me what our logo means, this will be my reply.
I suspect most designers don't read the brief in full. If you've read that far please include the word banana in a message to me.
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