The product provided is in the Decision Support industry and competes with providers like Morningstar and S&P reports. The service provided is a technology solution that reads company reports (annual and quarterly reports). It reads them and uncovers hidden charges in the footnotes where lawyers and accountants do off balance sheet financial charges. the system adds these items back into the valuation of the company to get a true value and then determines whether the company is a good investment or not. It does this for multiple asset classes including stocks, ETFs and Mutual funds. This is a truly one of a kind service and new to the market. The system really uses the Warren Buffet value investing approach to company valuation but has made it into a system that does it very efficiently.
The company sells this service to financial advisors, hedge funds, and money managers for wealthy individuals for $120 per month. The industry is a very competitive one and requires a more professional image to get the attention of very busy professionals and instantly validate that this is a high end professional tool. If you have ideas for images like Asteriks (to denote footnotes), magnifying classes (to indicate looking into things), we are open to those ideas.
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