Hi, I'm a new stay at home mum (37yrs old) with a 14 month old baby girl (called Ella!) We live on Bondi Beach in the eastern suburbs of Sydney. I'm originally from the UK.
Over the last year staying at home with my daughter I've come to appreciate the importance of getting out and about with your kid everyday, avoiding the mundane, trying new things and building a network of mums all in the local region.
There are plentiful events and stuff to do for mums in the local region, but there is no single source of this information. ellaslist.com.au will fulfil this need in a subscription newsletter format, The website will also be a place for mums to hangout, share experiences, write articles, get ideas, as well as holding advertised listings for baby sales, new product lines, R&R for mums, plus reviews and ratings of activities in the region.
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It's for mothers with small children in the local region (bondi + other suburbs in the east of sydney), initially targeting mums with children age 0-2
We anticipate that this will expand quickly geographically and by age group i.e.mums with children up to the age of 15 years.
The mothers in this area are savvy, well educated, affluent, don't work or work part time. Age range from 28 to 45. A high proportion will have been born overseas or outside the local region, so have limited or no family support (their support network are friends and other mothers)
They are actively involved with their children's development, likely to be married, have household annual incomes of +$100,000 USD, word of mouth and recommendations are very important to these mums. They are trendy, follow fashion, read lifestyle and fashion magazines, are online savvy, use social networking sites regularly, prior to having children these women worked full time and were socially active. After having children they have not lost touch with their previous lives and see themselves as young at heart.
A logo that will be used on website and all marketing material.
Must contain the words 'ellaslist'
The logo must to be able to work on a small format , e.g. small banner ads, and be read easily when included as part of a sentence, e.g. 'Are you on ellaslist?'
Must appeal to trendy fashion conscious 35 yr old mums.
The site is for mums, NOT for children (no logo's with crayon colors or balloons please)
It should be distinctive and easily memorable.
It should convey a sense of urgency. e.g. 'Don't miss out'. 'Be the first to know'
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