I'm looking for some creativity/uniqueness/originality in a logo. I like greens, blues, purples, and earthy colours, but am not stuck on that (note that I hate pastels). But I do want colour incorporated (not interested in black and white only - the b&w logos I liked are more to do with the creative style, not the colour). I usually prefer logos that are on white backgrounds.
I'm a natural and earthy person, but playful and fun and that's the kind of style I would like to see balanced in a logo (playful and fun in a professional way, not childish). Nothing cold, corporate, stuck-up, etc. I don't usually care for geometric shapes. And I don't like cursive fonts for the most part because a lot of them are too hard to read. I want an original and creative logo that catches people's attention and they remember. No cliches, no cookie cutters (look like 500 other logos out there). In particular, stay away from images using light bulbs, gears, etc, because they have all been over-used in the marketing sector. Don't be afraid to be artistic and a little left field or "out there" if it's something that you think will fit with my style and preferences.
We market ourselves as an honest marketing company with heart. We don't do gimmicky, negative, fearful, or dishonest marketing. We're about marketing in a positive and uplifting manner. So I'm looking for a logo that represents our view as a business and our values and how we operate. Something that is warm, friendly, inviting, and a bit feminine. I'm not set on a specific type of imagery. It could be completely abstract or an artistic, beautiful expression using an animal or elements of nature that represent who we are as a company. I'd like you to use your creativity! And I'd like to stay away from literal logos that try to portray content marketing with the use of items like pencils, paper, and paperclips.
For the slogan, you're welcome to pitch it with and/or without it. And it can be:
Authentic Genuine Inspired
Authentic. Genuine. Inspired.
Please let me know if you have any questions or need clarification on anything.