My target audience is small business owners and professionals (bankers, accountants, attorneys) who have small business owners as clients. Professionals are my top referral source.
I want the logo to focus on the concepts of GROWTH, SOLUTIONS, CASH FLOW - I'm open to the use of images like, bar graphs, charts, a growing plant or tree. I like triangles and pyramids.
A couple of ideas you might work with - 1) To portray cash flow solutions, use a dollar sign in the middle of a circle of arrows moving in a clockwise direction (see attached file) 2) To portray financial solutions, use a dollar sign that is made of puzzle pieces (see attached file) or maybe an arrow through a maze, or a light bulb with a dollar sign inside.
I have also attached a gif file showing the logo of one of the companies I represent. I was thinking of having the letter in my company name, CFS inside a box the way they do, but have my company's name stacked to the right of the box.
I want it to look professional, ie. not too cutesy.