ZapTags is a new startup that uses mobile devices and barcodes to create a link between physical objects and mobile users. A user can create a tag (a QR barcode) and associate one or more different information with the tag called actions. Actions can include information, web addresses, videos, contact info, geo location info, pictures, files etc. Once the tag is zapped (imaged using the mobile device camera), the information setup by the tag creator is transferred to the mobile device. The application knows how to understand and render the appropriate UI for the action type. Each tag is therefore unique to the creator.
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Anyone who has a mobile device (iPhone/Android to start). This is intended for both personal and corporate use. For example a teenager might create a flyer containing information, map, pictures to an upcoming party and hang them up at school, or a company might create an ad that has a map and some coupon information. The usage is totally up to the user.
I'd like something that represents the Zap (which is the camera on the mobile device) and the Tags (which are the QR Codes). I have a blue/gray/white color palette in mind, but I'm willing to be impressed by your creativity.
This logo needs to work for both a mobile device and a web site, so please keep that in mind. Also consider how I might use it (or part of it) for an application button/badge on the mobile phone.
I'll be trying to give good feedback, and there is likely to be some follow on work for the winner (badges, web collateral etc.)
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