New brand: Pianoworld is a new brand and a part of the company "Musik Hug", a big music company in Switzerland with different stores and brands. We’re going to open the new piano store on the 26 of mai 2018 – situated in Bülach near Zurich. We offer there a discover path for customers and music fans where the visitors can can disover 3 different world: Firstly, you step into a huge exclusive gallery with grand pianos of two very exklusive piano brands. Afterwards you come to the repair shop where you get an exciting insight into the profession of piano making. Finally, the visitors enter a large world of pre-owned pianos as well as a play corner for children.
The design of the Brand should suit to this description, can be a little bit creative but also well readable with just the two colours: black and red.
Please take the follwing red:
• Dark red: NCS S 4050-Y90R
• CMYK: 0; 64; 66; 46
• sRGB: 127; 49; 46
On our channes on musikhug.ch you find a repeating stylistic element, it’s an ellipse. Maybe you find a way to insert such an ellipse into the design, but ithis is optional. Please take into account that the ellipse need to have an angel of 20° (turn left) and a proportion of 1 to 1.5! Just as you can see in the file attached.
Please find attached our existing logos of our brands as an inspiration. This is important because the new brand should match the other brand designs. Don’t hesitate to make a creative design. Basically, it should just suit to the brand world of Musik Hug to a greater or lesser extent.
• Musik Hug (umbrella brand)
• Hug Musique (french version oft he umbrella brand)
• Musica Nova (BtoB Brand)
• Kneifel (Brand of a smaller piano shop in Geneva)
• Ritter Bag (World leader in Gig bags (bags for musical instruments)
• Steinway Piano Galleries (Brand of our Piano Galleries in Zurich, Lausanne, Bern and Geneva)
Professional Piano players
Lovers of exklusive and expensive Pianos