Copia is a start up that will offer a consumer goods catalog including everything from kitchen supplies to health products to clothes to farm equipment, etc. The Company will be operating only in the developing world, starting in Kenya. The target audience is poor families in rural villages and the purchaser will be the female head of household. Copia will work with the village shopkeepers who will distribute the catalogs and collect orders and payments. The mission of the Company is to empower Base of the Pyramid consumers to fully participate in the global economy. The company is all about choice, ease of use, better access, simplifying life, access to the stuff you want and need. Think Sears catalog in 1900s America...
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The logo should be fun and inviting and convey the ideas of easy to use, making life more simple for them. "Anything, anywhere, any time" kind of idea. Obviously the name comes from Cornucopia and the word Copia means abundance in Latin. Note the audience is intelligent but not necessarily sophisticated or literate so it must be recognizable to people who can't read. And the logo must work in multiple developing countries.
Thanks so much for your help!
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