We are a committee looking to brand our waterfront district for our city. The target audience is meant to be tourists. We are trying to attract visitors to our waterfront - which is a 5 kilometre long greenbelt park on a river. There are many trees, trails, paths, activities and water access in the region.
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We will be trying to incorporate 'The Waterfront District' with a few other areas such as 'Downtown' 'Le Village' and 'Cotton Mills' areas that make up the district.
The river is the most important design element.
Green grass and lots of trees are everywhere. Cyclists and people walking.
The clocktower represents the downtown district.
The light in 'le village' logo represents that region.
'The Waterfront District' is the overall brand.
The other elements - such as Le Village, Downtown Cornwall and The Cotton Mills will be independent logos developed afterwards with the waterfront logo as the primary item.
we are looking for a typeset that allows us flexibility with different districts moving forward and is colourful and playful.
we like the colours of the Cornwall, Ontario logo and they should match.
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