Self Summary: CEO/Founder of a Solar Development Company. Working to change the energy dynamics in the US. Solar is finally an affordable and a reliable alternative to traditional power sources. My interest in starting this company is to be the agent of change, to create wide spread awareness about Solar making it an easily understood and affordable house hold & commercial technology.
The philosophy is to enable customers to OWN their personal power generating asset. In this effort the company strives to educate and clear the fear, confusion and doubt about Solar Energy.
Sunduce is a Solar Development company which is to say that its not a consumer product. The typical decision makers are CEO/CTO/high exec staff. The message to get across is the following
- Crisp, Clear, simple and powerful avatar & logo. No crowded logos or band logos that create confusion
- Trying to get across reliability and the ubiquitous availability of the Sun. Clear the confusion that its not affordable
- Its a bold renewable energy company marching to the future.
Emotions that i am planning to evoke:
- Comfort and confidence
- Hope, Optimism, a sense of place in history
Thinking of an avatar like Cingular, MSN, AOL etc. to make it human, trying to hit on emotions of familiarity and comfort but incorporating Sun some where , either the face glows like the sun with rays going through Sunduce.. or any other creative idea.