Fresh and simple
Not important, but ability to use in Black and White or one color is important
Logo should contain:
A separate logo, then text of the name…
Aspects of Costa Rica which will be recognized by the target group, these can be:
Nature, Forest, Beaches, Volcanoes, Wildlife, Flowers, etc…
The name: “The Spanish Language Institute” and should be able to substitute “Instituto de Lengua Española”
Notes that might be helpful, this is from the newsletter:
Costa Ricans think of their country as “el Puente”, or “the bridge” between North and South America. The Spanish Language Institute in San Jose, Costa Rica, is a bridge for missionaries on their way to the Spanish-speaking communities where they are preparing to proclaim the good news of Jesus Christ, the bridge between God and His people.
Our website is: http://www.thespanishinstitute.com/ - this website will be redesigned after the new branding project is complete
** It is very important that the logo is unique for Costa Rica, since it will need to be trademarked here.
Must designed in Adobe Illustrator CS4, but no later then CS2
All fonts used must be included
Two Files must be submitted one with the fonts outlined and one just before fonts are converted to outline.
We are currently looking at using Myriad Pro (Regular, Semibold and Light) as fonts in our new branding...