There's three very important things to consider when preparing your designs:
(1) The main feedback we've gotten about our current logo (see it on the website at buildchattanooga.com) is that it's too masculine. The majority of buyers are women, so the logo needs to feel more feminine.
Update: Please consider this with regards to font. A lot of builder logos use blocky, chiseled fonts. Looking for something that would appeal to a female demographic.
(2) A lot of home builder logos use the cliche roofline with four windows. We would like to see something less overdone and more creative.
(3) We also want an icon to be a part of the logo. Something very simple and memorable that we can repeat across signage to reinforce the brand. I'm not entirely sure what the icon should be, but here are some ideas: a nesting bird, a leaf, a tree, a house, a sun. What we want the icon to represent is the idea of building your dream home. See the photos I attached for some excellent examples of what I'm looking for.