The logo should:
— Be simple: For examples see this collection previously put together by 99designs: https://www.pinterest.co.uk/jolenec…s/?lp=true
— Be easily recognizable
— Stand out
— Be bold
— Appeal to both men and women
— Appeal to people of all ages
— Work across different cultures around the world
— Have a version which includes our full name ‘Monsters & Critics’ (whether the logo is made up of simply our name, or includes a separate graphic element, is up to you)
— Have an element which can be used by itself as an app icon/favicon, whether this is a graphic/image or is based on the letters in our name (eg 'M', 'MC', or M&C')
— We will be changing the color scheme on the website to match the logo, so you do not need to create the logo to match the current color scheme.
— Because most people visit our website on mobile phones, the font and logo need to be clear when viewed on a small screen.
— The logo does not have to be based on the words 'monsters' and 'critics' (i.e. feature a monster, or have something to do with critics). This is still an option, if you can do it in an inspired and non-childish way. However, the logo may also be based on what we do as a website, the TV/celebrity/entertainment industry in some way, be abstract, or as mentioned above simply be a stylized version of the words 'Monsters & Critics'.
— Monsters & Critics can also be written 'Monsters and Critics' if you prefer