The logo will be placed on anything from websites, business cards, stationary, PowerPoint presentations, t-shirts, large banners for conferences, where backgrounds could be black or white - so it needs to stand out. This could be achieved by having several colour versions that are in contrast to the backgrounds.
I am flexible with colours but my preferences are along the lines of white, black, grey, platinum, red, burgundy, purple, royal blue, cobalt.
I would also like the design to have the flexibility to change the last word so as to identify the sub service / sub brand as the following examples...
The Startup Business - School
The Startup Business - Consulting
The Startup Business - Podcast
The Startup Business - Outsourcing
Current websites include: