What type of product or service do you offer?
We are a recreational girls softball organization for girls ages 4-14 in Southern California hosting a statewide softball tournament in June
How long have you been in business?
Over 20 years
What do you hope to accomplish with this design?
Simple, powerful, and instantly recognizable design
What are your long term goals?
A logo that that is durable, universal and timeless. Additionally one that is versatile to have proper usage on multiple areas of promotion from t-shirts, fliers, commemorative pins, to banners, to website
Please describe your existing audience:
Kids ages 4-14, and their parents and families
Who would you like to add to your audience?
The community – multiple cities
What type of logo would you like?
Something fun, but bold, something tough but not violent.
Do you have any colors in mind for your logo? (if so, why?): Would like to incorporate our league’s color of teal Pantone 3285 (we also use a purple Pantone 275 in small doses). Then bright colors, beach colors.
Please note a softball is a green/yellow with red stitching – do not use a baseball
Do you have any specific images or icons in mind that you would definitely like to see incorporated into your logo?
• Must use the words: “Battle by the Beach” “All-Star Tournament”
• Must have space to place “Aliso Viejo” and the dates “June 3-5, 2016” – but this should not be part of the logo, but offer placement to swap out dates year to year
• Perhaps some palm trees (something indicative of So Cal), something beach-like in design
• Nothing frilly
• No ponytail girls
• No faces or bodies
What attributes would you like your logo to reflect about your business?
Confident, forward thinking, organized, credible, community, approachable, personable, driven, passionate, leaders, competitive
What is the overall message you are trying to convey to your target audience?
Where will your new logo be used? T-shirt design, flyer, commemorative pins, website, social media, signage, advertising
Who are your competitors and what do you think about their logos?
List competitive URLs if possible:
https://pbs.twimg.com/profile_image…4iFn7_.png - Think this have a little more of a story about it - where’s the battle? Where’s the game? What are we battling for?
http://cdn3.sportngin.com/attachmen…medium.jpg - like the splashes of color, the battleships, the trees, the usage of the sport
http://www.floridatechsports.com/me…hStory.jpg - looks a bit 80’s in design
http://www.shbgfs.org/wp-content/up…png?5febc2 - this is the typical we see, but it is a bit busy, but like the way the image is positioned and the wording of the brand name of the tournament is separated “Surf City” and then “All-Star”
http://svite-league-apps-content.s3…20logo.jpg – little light in the design but like the toughness
http://policesoftball.22dn.com/gall…es/087.jpg - like the usage of the stars (for all stars), like the usage of the palm trees
What sets you apart from your competitors?
We’re a growing organization; our girls are driven and competitive and their love for each other is shown beyond the ballpark
State a single-minded word or phrase that will appropriately describe your company:
Building confidence for girls today, and the future