LOGO DESIGN FOCUS & ELEMENTS:
The text of the logo must include the words SWING NATION (it can be mixed case, all caps, lower case), and the text should be the center focus of the design/logo. Feel free to add glyphs, icons, mascots, gradients, banners, shadows and ANY other design elements to the logo. Just be sure that the text SWING NATION is central to the the design.
Use your imagination! No colors or schemes are off limits.
When people shop with Swing Nation, we want them to feel like they're a part of the larger customer family - a part of the "nation". If you can find a way - creatively - to give the emotion of being a part of the "nation" in the design, it would make the design that more desireable.
Once the contest is complete and we select a winner, we will be engaging the artist for followup work on a one-on-one basis for business cards, stationary, flyers, banner ads and other related work to match the logo. Although this is a single contest, there is the opportunity for additional follow work for this project.
Have fun! Enjoy yourself in helping us create a brand and let your creative juices flow. DO NOT BE AFRAID to submit any design! Often times the design you think the client will reject or like the least ends up being the one they never thought of themselves and it's the best of the bunch. Use your natural talents to see what you can do.
Thank you for taking time to review our brief and we hope you enjoy working on this logo design contest!
-- The Swing Nation Team!