Thank you all for the 464(!) submissions and for your patience. We are very near to selecting the winner and appreciate all your work.
We have selected 6 finalists for this project. Here a few things we want to reiterate. We'd like "Jet" to be italicized in all logos. "Home" may also be italicized, but that's not required. We would also like to make sure that all logos have a distinct and unique icon (that fits within a roughly square shape) and a wordmark with some subtle, unique personality (e.x. - notches or tapered edges on some letters). We also don't want the icon to be too complicated (we don't want a lot of tiny details that are lost at small sizes).
It is important that the logo shows a sense of speed (preferably moving to the right rather than upward) since this a quick process. We don't want to see rockets, spaceships, or even planes -- We want to focus instead on a home and movement, rather than a literal jet.
I like the greens and blues, but we're not committed to it. We just want a pleasant, professional, and modern color palette.
Please keep in mind that we are looking for "home" (houses, roofs, etc.) and fast progress, etc.) imagery. We are NOT looking for rockets or spaceships or homes blasting off.
After some further discussion, we'd like to see the word "Jet" italicized and perhaps some sort of lateral lines or accents to show quickness in both words. We want to indicate progress or movement to the right (since we offer a quick process that moves through different steps).
The basic principle... "Home" + "Jet" = a quick, cutting-edge way to buy/sell a home. This is a new product in development that has no existing artwork.
The purchase or sale of a home is a significant financial commitment so we'd like the logo to convey trust and security. Our logo needs to be recognizable. Less is more.
That all boils down to these concepts in approximate order of importance:
Home, jet (plane), buy/sell, fast, easy, modern, simple, secure, affordable, trustworthy, unique...
AVOID looking too similar to any existing brands in the Real Estate industry including:
- Rocket Mortgage (this is a very different product in the same industry that also uses aerospace terminology)
We would like a unique icon and wordmark. The logo will likely be used as icon-and-wordmark, icon-only, and wordmark-only depending on the circumstance so it is important they are both somewhat distinctive and cohesive.