Current logo is attached -- this was a temporary logo that we used for a couple of years just to get started. The silver jay is a modified version of the real-life bluejay.
Design does NOT have to feature the shape of the bluejay as was done in the previous logo, but it can (and likely such logos will be slightly preferred). Highly stylised and abstract representations are encouraged, especially if some form of the bird is included. It's not important to focus specifically on the head of the animal; stylised renderings of the whole body, wings etc. are also welcome.
Other images/emblems that might be interesting to see incorporated are:
* the pages of a book
* anything related to writing, authors, and editing
Using the two letters S and J in the design somehow might also look good, especially when incorporated well into the rest of the design/imagery, but this is not required, and will reduce the simplicity of the design.
In terms of complexity, simpler is better. The logo will work better with fewer colours -- blue and white are preferable, and some form of silver/grey might be useful to tie in with the name, but it's not required. Extra awesome logos will be simple enough to be easily vectorised (so I can scale it however I want) and might even be in a single colour on an alpha background (see below).
The second attachment shows the current placeholder of a test heading on the intended website theme -- the logo will go where the "Nimble" logo currently is. That part of the design is white on blue, so a great logo would be able to be a bold, simple motif (or even a monogram or single distinctive stylised design) rendered in white on that blue background, with or without the name "Silver Jay (Editing)" next to it.
The design would do best if its colours can be inverted -- it will be white on that blue background, but when added to the top of an invoice, it should easily switch over to be blue on a white background.
Such a reductionist logo image would work well on social media (stamped in the corner of Pinterest pins or FB posts), and would be able to be scaled down to 16x16 px to act as a favicon, without losing too much of its distinctive look.
Note that this "monogram-style" logo could be separate but related to the main logo, as in, you might make a big logo with the name "Silver Jay" included, and perhaps dashes of the grey and blue included with the white to act as a fully-fledged logo, and then have a reduced version of that image that drops the extra colouring and is able to be rendered in a single colour for other uses (like on a business card, on social media etc). It's just a thought, I'm not sure how much extra work that would be.
One thing I want to avoid is having the logo be framed in a box like the previous logo -- that's too constraining and limits the possibilities of using the logo in various places -- which is why I like the idea of alpha backgrounds and borderless designs.
Fonts I'm not too specific about. The typewriter font in the previous logo seemed like a good idea at the time, but it goes against the slightly playful, youthful feel that I prefer now, so it might be time to try some other options. Feel free to suggest your favourite font ideas and I'll let you know whether it works.
Cartoony MAY work as a style if you want to try it, but just don't go too much overboard. It's still a professional company.
Specific ideas: I'm not a designer, but I like the idea of wings. Speedy service is one of our aims, so wings that imply speed (without going too cartoony) might be a good direction. Wings can look similar in shape to the pages of an open book, so there's an idea for someone to try, perhaps... Note also that the "silver jay" is obviously a fictional bird, so you don't have to keep to any recognisable shape if you decide to include the animal motif. Anything vaguely bird-like will probably work. Finally, you needn't even keep to any bird-related shape, and could use a completely abstract shape instead, something perhaps suggesting speed and quality with modern imagery, keeping in mind the main purpose of our business: editing of fiction manuscripts.