Create a bold, solid, trustworthy, refined, elegant, classy look for BlackRock

Possibly an idea with a rock (like a stone, but less smooth) symbol in the logo?

Tecnología

Setup integrated business financial systems. Namely, accounting, quickbooks, and point of sale (cash registers). We are targeting a look and feel of elite white glove service. Pan in on a finely furnished wooded lodge, you are sitting in front of a large mantled fireplace, holding a brandy and sitting in a deep red leather chair. Our customers would be small to mid size business. They do not want to be a pawn of corporate America. They seek personal attention, a company who can fill their needs and produce a relationship. We are going for a bold, solid, trustworthy look, while not straying too far into rustic. It should be refined, elegant and classy. Clients: Retail/Hospitality Accounting Agriculture Construction Distribution Financial Services Information Technology Insurance Legal Manufacturing Nonprofit Professional Services Real Estate

I'd like to explore the following colors: Reds: Energy, action, passion and love. Dark neutrals: Formality, mystery, exclusivity and luxury.