Kelley Skoloda is an expert at helping consumer brands market to women and moms.
This is Kelley’s bio:
Kelley Skoloda is a global trend spotter and recognized authority on how big consumer brands market to women and moms. Her groundbreaking research and initiatives for Ketchum helped it become a top consumer agency worldwide while positioning her as a leading spokesperson on this topic. Her business book, Too Busy to Shop: Marketing to Multi-Minding Women, was named a “must read” and is in its second printing. Known for thinking big, moving fast, and taking care of people along the way, her work has garnered multimillion-dollar revenues and agenda-setting earned media.
“Superconductor of people & resources”
Skoloda has enjoyed a distinguished 25+ year career at Ketchum as a key player in its global growth, providing blue-chip brands access to large-scale, integrated communications teams and award-winning, breakthrough programs. For the past 10 years, she ran one of Ketchum’s largest practice areas, Global Brand Marketing, and now focuses on a top revenue-generating area, women and moms. To win the new business of major clients, she’s spearheaded differentiated capabilities, like challenger brand marketing, and cultivated a powerful network to connect the great minds of experts.
“My go-to sounding board”
Clients and colleagues count on Skoloda’s sound opinions for business and life decisions, and her influence also has been sought out by organizations and other authors. She’s spoken at global venues, was recently named as a TODAY Show Parenting Team member, was designated as one of the most influential women in business by the Pittsburgh Post-Gazette, and served as president of PRSA’s Pittsburgh chapter & on numerous advisory boards.
“A heart for empowering kids and families”
Skoloda is transparent about how she’s blended her successful career, family life, and passion for learning—in a way that’s uncommon and has made her an advocate for working women.