We make distilled spirits, including vodka, whiskey, and bourbon. The significance of our name was taken from the street on which the idea was born. The label needs to work across all 3 product platforms in order to gain brand recognition sooner and reduce marketing costs. This makes the label for our spirits that much more important.
We want a label that stands out to males and females 25-55 that has the classic appeal of whiskey bottles, but stylized to stand out in the crowd. We hope to have an impact on a market that is dominated by large beverage companies, therefore we want the label to be strong and universal. The label and logo is the first step to gaining brand recognition and market share.
We look forward to all the great designers showing us what they can do.
¿A qué sector dirías que pertenece tu empresa?
Alimentos y bebidas
¿Qué colores quieres que tenga tu diseño?
Los diseñadores eligen
Otros requisitos relativos al color
I'd like to explore the following colors:
Let designers make suggestions:
Para hacernos una idea de lo que representa tu marca, dinos qué estilos te gustan
Diseño de inspiración
The name of the distillery will be Royal Troon Distillery, which represents a street where we first started. However the actual names of the products will be "Royal Troon Vodka," "Royal Troon Whiskey," etc. We need the bottle label logo to work across multiple beverages. We also want the label logo to have a stately appearance that vibes with "Royal" in "Royal Troon." Our own initial idea was to have a label logo with an Eagle (king of the birds), drawn realistically, with a crown hanging from its neck (in shiny gold, no jewels) as part of a simple royal crest. We, of course, are open to many ideas. We do, however, want a strong label that implies that it is "the best" and "royal." We also need our label to stand out amongst other liquor bottles in bars and liquor stores. It needs to be orientated so it can be placed on a spirits bottle. Our target audience is 25-55 yrs. old.
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