Inoui sells products such as waist sports wear ranging from waist training garments to hats, promotional products (cups, pens, and accessories. Our target market are women ages 13 and up.
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We would like our logo to speak for itself, we want our audience to know exactly who we are and stand for when they see our logo. The word itself "inoui" holds a powerful meaning. We want girls and women to be empowered by the word and its meaning. We strive to help women of all ages to exude confidence inside and out, and to tap into their fullest pontential. Our motto is "I can do all things through Christ who strengthens me" We also thought about making the accented "i" a letter of concentration either making it the actual logo, or emphasizing it somehow (although we are very open to vast designs and creations) Basically we want something clean and straight to the point. We were also thinking to maybe have a sparkle or highlight around the word or accented letter (like fairy dust ) but still look mature, luxurious, and sophisticated.
Note: looking for a logo that incorporates the name "inoui" along with an abstract mark or letter (prefer that the letter of emphasis be the accented "i" )
e.g. like Target the logo is its name in red along with the red circle/ whether the word itself or circle image is standing alone consumers identify the retailer immediately. We would like that same affect / in our case we would like to see the accented letter "i" as the image/letter of concentration along with the word itself (remember incorporate the slogan)
e.g nike logo, mcdonalds logo, these org. have symbols that if presented alone anyone is able to identify
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